The decision of many stations to broadcast streaming audio doesn’t mean tried-and-true technology will soon be obsolete. Listeners can tune in from anywhere, without having to select what song plays next - or even look at a screen. The passive audio format also offers more flexibility than other mediums. For one thing, it remains the most trusted medium for news. For that reason, checking in with a favorite morning radio host meant navigating to the station online rather than via a radio dial.Īnd whether delivered online or over the air, radio is here to stay.
Many were stuck at home in front of a laptop as opposed to commuting to work. And during the height of COVID-19, streaming accounted for ten percent of radio’s total consumption. The adoption of internet radio has been consistently climbing. Does This Signal the End of Traditional Radio? While 5G will impact every category of media delivery, it will have a significant influence on radio services given the high consumption of audio-only streams on mobile devices. Technologies like 5G also promise to deliver a better user experience than traditional radio. Much like video streaming, audio streaming allows content distributors to reach bigger audiences by surpassing geographical limitations. Examples of popular audio streaming services include Spotify, Pandora, and iTunes Radio. What Is Audio Streaming?Īudio streaming is broadcasting live and pre-recorded audio content to listeners for playback on internet-connected devices. Interactive media can be added to improve engagement, and access to the listeners’ demographic data paves the way to more targeted advertising. This enables radio broadcasters to maintain relevance while expanding their audience. Put simply, online radio leverages the internet to send digitized audio content to listeners. Much like traditional television broadcasting, the radio industry has evolved to distribute content via streaming technology. What Is Internet Radio and Why Does It Matter? Top Audio Streaming Software and Services Compared.Step 6: Consider Copyright Infringement, Security, and Monetization.Step 5: Chose Your Destination and Determine Streaming Specifications.Step 4: Choose Your Live Audio Streaming Software or Service.Step 3: Decide How the Live Audio Will Be Encoded.Steps to Create an Internet Radio Station.
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